The Hacking of the American Mind with Dr. Robert Lustig
This enlightening video explains the difference between PLEASURE and HAPPINESS. They are opposites from a clinical perspective. This website seeks HAPPINESS and rejects PLEASURE. The reasons for pursuing membership should focus EXCLUSIVELY upon long term happiness and not involve a lust for PLEASURE in any way whatsoever.
The speaker, Dr. Lustig, points out that corporations promote pleasure and reject happiness, and that their propaganda in this department is corrupting our culture.
Lastly, God also seeks the long-term for the benefit of all instead of personal aggrandizement or pleasure, as the following article explains:
Jeremiah 45:5 Seek Not Great Things for Thyself, Nike Insights
https://nikeinsights.famguardian.org/forums/topic/jeremiah-455-seek-not-greath-things-for-thyself/